Introducing CellScope DIRECT – New Remote Care Program


Our vision at CellScope is to improve the doctor-patient relationship by increasing patient engagement, helping doctors provide the highest quality care to their patients and offering families radical convenience.

We are excited to announce the nationwide launch our new virtual care platform to bring families and doctors one step closer to this vision. Our CellScope DIRECT platform enables doctors to provide families with remote care for common conditions that usually require an in office visit.

What sets CellScope DIRECT apart from other remote care platforms is that we have built smart mobile tools to enable patients to capture and share diagnostic quality images of their sick kiddos. Our first tool, Oto for Families, enables parents to take images of their child’s eardrum at home and receive a diagnosis or treatment follow-up.

CellScope DIRECT aims to save patients and physicians time, enable high quality care and reduce over prescription of antibiotics through remote care.  We currently have practices using our platform in over 9 states across pediatrics, family medicine and otolaryngology (ENT).

Read a Q&A with one of the first doctors on CellScope DIRECT, Dr. Chad Rudnick, about how he is leading the new wave of pediatrics at his practice, Boca VIPediatrics.

How did you first get interested in joining CellScope DIRECT:

Dr. Rudnick: I think the direction medicine is headed is towards providing care without the child or patient always needing to be in the office.  With everything else in our society moving towards mobile technology, healthcare is so far behind.  Let alone considering that health care reimbursements are making it more difficult to practice, we really need a better solution. I want to be at the forefront of new technology to bring medicine into the home.  CellScope DIRECT lets me do that.

How does DIRECT impact your relationship with patients and their families?

Dr. Rudnick: In primary care, and pediatrics in particular, it is important to develop a strong relationship with the patient. For kids to feel comfortable doing something scary, like receiving a shot they need to have a familiar, trusting relationship with their doctor.  CellScope DIRECT helps me further strengthen this relationship in and outside of the office by helping relieve kids’ pain as quickly as possible and giving parents peace of mind and added convenience.

How has DIRECT improved your continuity of care with your patients?

Dr. Rudnick: Knowing a child from birth through twenty-one is what pediatrics should be about.  Whether it is a well-check or an ear infection – just because it’s saturday evening doesn’t mean a patient should have to go to urgent care.  Urgent care doctors don’t have the continuity of care a family’s own doctor has, so they often over prescribe antibiotics.  Instead, with CellScope DIRECT, I am able to to provide parents in need with better care and prevent unnecessary prescriptions.  And they are able to follow up the next day or two days without having to take off work.  What would be a few hours visit takes just 5 minutes when they can do an exam from home.

What has been your patients’ experience taking and sending at-home ear exams?  

Dr. Rudnick: Once I explain to my patients how the Oto works with the iPhone they get it.  In fact, at-home ear exams with CellScope’s Oto are sometimes more patient friendly than in-office visits.  I have found with several of my families that it is better to have the parent take the exam at home since the child is more comfortable there than in the office. It also saves my patients time, a visit that could have taken a few hours (with driving or taking off work) takes just 5 minutes.

To hear more from Dr. Rudnick, watch our Q&A with him!

*Currently, remote ear exams are enabled through CellScope DIRECT with the Oto.

For doctors interested in joining CellScope DIRECT learn more at

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